Can the number or type of images in a firm’s annual report tell us anything about the firm? Or is it just a marketing strategy that doesn’t hold any further information? With the help of novel machine learning techniques, the authors Azi Ben-Rephael, Joshua Ronen, Tavy Ronen, and Mi Zhou study this problem in their paper “Do Images Provide Relevant Information to Investors? An Exploratory Study”. It seems that the proposed metrics help to forecast some of the firms’ fundamental ratios.